By Jimmy Sweeney,
There are a few ways to write a winning cover letter but there is only one way to put yours in the top one percent of all cover letters ever written. What I’m about to share with you now will put yours in that elite group.
Expert marketers have been using this secret for decades. Why? Because it is truly the one strategy that works every time. And yet, you will rarely, if ever, see this technique used in a cover letter. That changed for me, however, when I realized during my marketing career that if this little gem could be effective in advertising copy it could be just as successful in a job-search cover letter.
In advertising, the bottom line is selling the product. In a cover letter, the bottom line is selling yourself so you will win an interview and then the job. My clients have shown me by their success rate, that this secret works like a charm. Thousands have experienced a huge increase in interviews and job offers. You can too.
Now you can make this secret your own.
End your job-search cover letter with a postscriptâ€“â€“a P.S. It may be hard to imagine that such a small thing could make such a big difference, but it can and you’ll see for yourself as soon as you start using it. No one can ignore a P.S. It practically jumps off the page and demands to be read.
Think about the letters and e-mails you receive. If you notice a P.S. you probably skip right to it. It seems almost more important than the communication itself. It’s that powerful.
The purpose of the P.S. is to motivate the reader to actâ€”whether buying a product or offering an interview for the job you want. The mighty little P.S. is the perfect tool to call the reader to action.
THREE examples of how to use the P.S. in a cover letter
- P.S. I will follow up with a phone call on September 15 to confirm that you’ve received my application. I would love the opportunity to meet in person for an interview. You can reach me right away at 555-555-5555. Thank you in advance.
- P.S. May I have the opportunity to be interviewed for the [insert job opening title here]? I’d welcome meeting you and discussing what I can bring to your company. Again, I can be reached directly at 555-555-5555 to schedule an interview at your earliest convenience. Thank you!
- P.S. Once again, I’d like to restate my desire to interview for the position of [insert job opening title here]. [Company name] is at the top of my list of organizations Iâ€™d like to work for. I can be reached immediately at 555-555-5555. Thank you for your time and the opportunity.
Who could ignore the power of such a P.S.? In each of the previous examples, the job seeker clearly and directly ASKS for the job interview and states what action he’d like the reader to take. You can also use the P.S. to restate why you believe youâ€™re a prime candidate for the job.
Tips for using the P.S. (postscript): Place the P.S. at the bottom left of your cover letter. To make it stand out use bold text or italics. Do not use both.
P.S. Keep in mind that people are trained to read a P.S. so make sure you include one in your next cover letter.
P.P.S. One more thing, please! Keep this ‘secret’ to yourself. Thank you and good luck!