I have been submitting a few of my articles to [email protected] and have been elevated to â€œexpertâ€ author and Platinum member.Â Not sure what all that means but like I said, the ezine has published a few of my articles under name of H. Kim.
Recently, another author wrote an article about the need to brand you, as a way to stand out from the crowd.Â Her advice focused on doing three things:
- Â Identify your passions
- Bring life to your life experience
- Look deeply into your work experience.
So, do these three and develop a brand, of you.Â Then use social media, personal website, etc to promote this brand of you.
I just have this one issue.Â To my mind, getting a job means demonstrating that you have the wherewithal to solve the other personâ€™s problem.Â The person with job, I think, will hire you if you can make his or her life easier.Â I donâ€™t think she is going to hire â€œyouâ€ because youâ€™re trademarked with the patent office as a special brand.
Sure, do all that analysis, but at the end of the day, it is about what you can do for the company you would like to work at.Â What do you bring to the table?Â Â Who reallyÂ cares about a brand?Â
This business of branding, I think, puts the focus on the wrong issue.Â The issue is what a job seeker can do for the person doing the hiring.Â Thatâ€™s the focus, letâ€™s keep it there.