by David Perry,
There are certain unwritten rules that if you adhere to will increase your chance of getting the attention you deserve.
Giveâ€™ em What They Want
You have 6-30 seconds to convince a reader that your resume warrants a complete read, an investment on their end of 5-6 minutes.
A recent poll I conducted among fellow recruiters revealed most spend less than 15 seconds on the first page of your resume.Â Most, in fact, never get past the email note or cover letter, let alone your carefully worded â€œObjectiveâ€ and, frankly, human resource managers are no better.
No one has time to waste waiting for a Job Seeker to get to the pointâ€¦ so the first rule of resume writing is to construct your resume so the Reader gets the information they need fast.Â A little advance planning is called for.Â Â
Presumably the reader has a job youâ€™re interested in, so show how your experience fits their requirements.Â Donâ€™t assume people can or will â€œread between the linesâ€ â€“ they donâ€™t have time.Â Itâ€™s not their job and they donâ€™t care about you â€“ yet.Â
Target your Reader.Â
You need to understand who your â€œreaderâ€ is because â€“ different people read resumes looking for different things.Â
- Recruiters look for â€œhotâ€ marketable skills because they want to make money marketing you.Â If your skill set is not in high demand, they wonâ€™t call unless you are an exact fit for a job order they have.
- HR folks look for an exact skill fit with a job first, then your stability, then your personality type.Â
- Hiring managers look for skill sets first, then how flexible you are and finally your ability to learn on the job.Â Â Â
Keep it Crisp
People are visual.Â They like looking at documents that are clean, neat and well constructed.
Sentences, that is.Â Short sentences are less effort to write and easier to read.Â Â We live in a PowerPoint world.Â They also give the reader a sense of action and energy.Â The reader can get the gist of your experience quickly.Â You can elaborate at the interview.
Â·Â Â Â Â Â Â Highlight your Strengths
Whichever strengths (accomplishments) are the most relevant to your reader â€“ they go first.Â Always lead with your best foot forward.
Â·Â Â Â Â Â Â Demonstrate Results
Use ###, %%%, and $$$ to emphasize your accomplishments.Â One million dollars is less likely to be noticed than $1,000,000. Numbers and symbols jump off the page.Â
Give it â€œPOPâ€
Power verbs like those below give your resume â€œpopâ€, that crisp Joe Friday delivery of â€œjust the facts maâ€™aâ€™m â€“ just the factsâ€.Â Theyâ€™re high energy and factual, making you appear to be a â€œdriverâ€!Â Just rewriting your resume alone with these words will increase your chances of being interviewed by 50%.Â Here are 35 of the hundreds of possibilities:
Accelerated, accomplished, Achieved, Activated, Addressed, Admitted, Aided, Allowed, Amended, Analyzed, Apportioned, Approved, Arranged, Assessed, Attained, Augmented, Balanced, Brainstormed, Calculated, Certified, Collaborated, Committed, Compiled, Conceptualized, Consented, Contracted, Convinced, Coordinated, Correlated, Created, Increased, Initiated, Invented, Led, Negotiated, Started
Â Be Concise
Your resume should not contain one more word than it needs â€“ to make your point.Â Ok? Itâ€™s supposed to create interest not bore them to death.Â Be a tease!
Connect the DOTS for them
Make it easy for the reader to see your fit to their job.Â Before you write your resume, research newspapers, job boards and Internet ads for positions that are similar to the ones youâ€™ll be seeking.Â
Ensure that the latest â€œbuzzwordsâ€ are prevalent.Â Common key words and phrases like â€œJAVA or Audit Trail or channel management or DWDMâ€ should map to the bullets in your resume.Â
Scientists and senior executives should prepare an appendix of publications and papers as well.Â Technical people need a separate Technical Summary page for easy identification of your skills.
REMEMBER: Guerrilla Marketing is an attitude. Â Tap into your future employer’s timeless fixations with vanity and self fulfillment. Show them that â€” by hiring you â€” theyâ€™ll become the corporate hero and score the corner office!Â