By David Perry,
5 Golden RulesÂ
- Itâ€™s not about you â€“ itâ€™s about them.Â I can not over emphasize this! Employers donâ€™t care about what you want to do or even who you are until after theyâ€™ve hired you.Â So stop telling them about your dreams and start selling to their needs.Â Â Â
- No just means â€“ â€œNot Todayâ€. Â An employerâ€™s needs change day-to-day, in real time yet few job hunters will approach an employer more than once â€“ ever! Â Learn to repackage and represent your skills in a new light.Â Sales guys know that most sales are not made until the 7th call!Â Soâ€¦ start repackaging yourself.Â
- You are the brand. Â In todayâ€™s world you need to create a resume that makes you get noticed. Your resume needs to be a reflection of not only your past experience but who you are as an individual because lets face it personality counts just as much as your credentials.Â Â Â
- Sex Sells – Much like lingerie, the purpose of a good resume is to heighten your readerâ€™s awareness to whatâ€™s possibleâ€¦Â Â
- You need to become a Guerrilla Job Hunter – Jobs are temporary in the new economy – henceforth you need to always be looking for the next opportunity.Â Â When a recruiter contacts you â€“ how many times have you spurned them with â€œIâ€™m happy where I amâ€ and made a decision without knowing the facts?Â That is a career limiting reactionâ€¦ even career suicide.Â No intelligent person would make that comment without hearing that person out AND a true executive search professional would never try to talk you into something that wasnâ€™t good for you.Â For example, I helped a Marketing Communication Manager upgrade her salary from $41k to $95K.Â Â If this person had not listened to me they would have wasted away unappreciated.Â But itâ€™s not always about money either â€“ itâ€™s about opportunity.
Guerrilla Marketing is an attitude. Â Tap into your future employer’s timeless fixations with vanity and self fulfillment. Show them that â€” by hiring you â€” theyâ€™ll become the corporate hero and score the corner office!Â